#032: How to Add more “Wow” Factor to Your Members’ Experience

#032: How to Add more “Wow” Factor to Your Members’ Experience

This is a great show for gym owners of all experience levels so no matter your gym size or the number of years in the game, definitely don’t miss out on this episode with Gymwright Growth Specialist Missy Henry – owner of Edge Body Boot Camp Omaha. She discusses actionable systems you can take right to your gym which will improve retention, increase referrals, and create truly invested members who will be happy members for years to come.

Join us every Friday at 10 a.m. PT on The Network where we’ll be airing live. Be sure to stick around for the live Q&A session at the end of the show so we can answer any questions you have.

This show was recorded live in The Network on Friday, May 18, 2018. 

In this article:

edge body boot camp

Image Credit: Edge Body Boot Camp Omaha

1:41 Why should gym owners care about this?

Around the 75-100 member mark, most gym owners start to feel the impersonality of having so many people in your community. That is an unsettling feeling as you lose that warm fuzzy feeling and sense that it’s a close-knit family.

By utilizing the strategies discussed in this show, you can scale the ability to over-deliver on “wow” experience you were able to deliver to your members back when you were first starting out.

Image Credit: Edge Body Boot Camp Omaha

6:40 Differentiating with your mission

Gone are the days where you can propose your gym as being different because of the method of training. Most people don’t know what good programming is and so they require a supplemental message to understand what makes you a better choice for them instead of your competition.

Missy suggests creating a solid mission statement and delivering on it before, during and after workouts. With a mission statement that you and your team really believe in, you can get creative with your style of communication, supplemental offerings, and any other additions to your gym’s experience.

edge body boot camp

Image Credit: Edge Body Boot Camp Omaha

11:33 Creating content that speaks to your tribe

Coach Missy went through a more thorough break down of the content marketing concept for gyms on this show. The goal is to call in more of your ideal members who are invested in your brand. If you have a group of people that just aren’t showing up for events and don’t seem too committed to the gym at all, this is a great piece of advice for you.

It’s likely that you’re lacking in your output of authentic and helpful content designed to draw in people who vibe with the way you do things. Missy mentions a common fear of being on camera or putting out lower quality videos which are all fair concerns. Many times, it’s better to put out content that’s true to who you are and isn’t as polished.

A suggestion for creating this content is to think about 3 members who you recently taught. What do they need help with What questions do they have? What challenges do they have? If they have issues with it, everyone has issues with it. Creating remarkable content that works for your business isn’t about gimmicks and spin – it’s about helping people. Take your members and use them as inspiration to create videos that jive with other people like them.

You can use this content for daily Facebook and IG posts, to repurpose for your blog, and to use on your Facebook and IG stories.

edge body boot camp

Image Credit: Edge Body Boot Camp Omaha

21:41 Quick wins for happy new members

When someone signs up to become a member of your gym, they’re making an investment in their health and (while sometimes nervous) they’re usually happy about that decision. One of your jobs is to make sure you over-deliver so they stay in the happy zone.

A way to go about doing this is to create an opportunity for a win early on. If you’re not doing this, they might go somewhere else or revert to old habits. So, consider what other kinds of offerings you should have so first and foremost, they see results.

edge body boot camp

Image Credit: Edge Body Boot Camp Omaha 

23:12 The importance of showing your members gratitude

A little recognition for being a valued part of your business can go a very long way. By proactively thanking members in a meaningful way, you’re connecting with them on a social and emotional level. You’re further building your relationship with these paying customers who ultimately hold the keys to your success.

Go to a restaurant you feel delivers stellar customer experience and write down everything they do. Note the smiling, the consistent welcome process, perhaps a customer loyalty program or appreciation week, their handcrafted bits of personalization.

After you’ve made note of all of this, give your own client experience strategy a go. Try sending a handwritten letter of gratitude to 1 member a week. Make sure you know everyone’s name and one interesting thing about their life. Be on stage as soon as you walk through your doors and make their hour with you one of the best hours of their day.

edge body boot camp

Image Credit: Edge Body Boot Camp Omaha

29:00 Additional offerings to ensure maximum results.

What makes someone a raving fan in the world of fitness and health? Results. You need to help them see results or they’re going to go somewhere else. Consider, what additional programs can you create to foster continued results? What kind of education will improve their performance and fitness level? Offer things for all walks of life within your membership base. Workouts are not the entire piece – and we know that – so what else can we do to make sure our people are getting the ultimate value?

You want them thinking, this place keeps getting better and better, and I keep getting better and better.

Newsletter for gym owners

Jessica Webster About the author
No Comments

Leave a Comment: